08 Oct Packaging Première Collection
Packaging Première Collection – PAC Edition is a two-day event that will take place on 29-30 October 2020 in the prestigious headquarters of the PAC – Pavilion of Contemporary Art in Milan. Each day of the event is dedicated to packaging for specific sectors of use.
An exclusive event involving a small group of exhibitors and accessible only by invitation to carefully selected visitors.
PAC Edition is part of the “collection” of events organised by Packaging Première, the selective exhibition dedicated to luxury packaging that in just 3 editions has established itself as an unmissable event and as a reference point for international designers and brands that recognise in packaging the potential for an exclusive communication that is attentive to the changes taking place in the panorama of high-end products.
PAC is an important institution on the Milanese scene. Designed by Ignazio Gardella, with its 1200 square metres it is designed around a central volume on three levels, the lowest of which communicates, through the large and bright window, with the splendid garden of the Villa Reale (GAM) . PAC is among the first examples in Italy of architecture designed for contemporary art, similar to European kunsthalle and conceived as an agile exhibition structure.
The choice of this location highlights the connection between Packaging Première and the world of art, with its aesthetic proposals and highly innovative visions.
PAC Contemporary Art Pavilion
Via Palestro 14 – Milano
M1 (red line) – Palestro
Bike MI stop: Palestro 1 and Palestro 2 stations