“Second Life”, an example of Made in Italy Best Practice, an innovative circular economy project by L’Oréal Italia.

Developed in partnership with L’Oreal Italia and ICMA Sartorial Paper, Maggioni Type has given life to the “Second Life” project, which involves the transformation of L’Oreal Italia’s cellulose waste into elegant creative recycled papers reused by L’Oreal in the production of packaging developed and manufactured in collaboration with Maggioni Type.

This process involves a significant shortening of the production cycle, since the waste is directly used as a raw material for the production of new paper, without the intermediate step of creating fresh cellulose pulp or recycled with an important return in terms of environmental impact.

“Second life” is a project rich in unique elements in terms of innovation, environmental impact and social impact as an example of enhancing the fabric of Italian small and medium-sized enterprises.

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